NEWS

January 2009 – a 52 page self-promotional brochure designed to present our work and promote business was selected by Perry Chua for inclusion into Rockport's The Best of Brochure Design 10. The publication was released in December 08 and can be purchased through Rockport or Amazon. 

"Brochure design is a perennial in the world of marketing and graphic design, yet it can be challenging to execute successfully. This collection of the world’s best brochure designs offers hundreds of ideas, pages of inspiration, and armloads of advice for professional graphic designers and students alike. Using a clean, unfussy presentation, this book is a highly visual collection of ideas for everything from choosing type to photo treatments, and everything in between.

Rockport’s Best of Brochure Design series is a bestseller the world over. This tenth installment is much like its predecessors: a stunning collection of work from internationally acclaimed designers."–Rockport

September 2009 – The 39th Annual Creativity Awards, today named Thielen Designs as both a silver medal winner for its Kinesio Therapy campaign & an honorable mention winner for its Kinesio athletics campaign in the Advertising Category. The Kinesio Athletics team consisted of Tony Thielen (CD/AD), Jacqui Garcia (CW), Cel Jarvis (PH). The Kineiso Therapy team consisted of Tony Thielen (CD/AD), Chris Sadlier (CW), Cel Jarivs (PH).

The 39th Annual Creativity Awards received thousands of entries from 37 countries and 37 U.S. states. The competition showcases work from around the globe in the Annual Book published after the close of each year’s competition and sold in bookstores around the world.

Established in 1970, The Creativity Annual Awards is based in Louisville, KY and is one of the longest running independent international advertising and graphic design competitions in the world. A print, web, advertising and media design competition, each year the judges choose the best from all over the world to be reproduced in the 400-page Creativity Awards Annual Book.

August 2009 – Thielen Designs’ Kinesio athletic campaign begins its recognition tour via the Communication Arts exhibit. The campaign has been a great collaboration between Kinesio and Thielen Designs to develop a message that supports and reinforces Kinesio’s position as a the leader in the field of elastic therapeutic taping. Contributions from photographer Cel Jarvis, copywriter Jacqui Garcia and creative/art director Tony Thielen have truly made this a top-notch campaign. Sure to be seen in other shows and books. This campaign was posted on August 10, 2009, and can be seen here on the website under the work section.

July 2009 – The World's most comprehensive logo collection, LogoLounge.com recently selected six logos created by Thielen Designs to be included in the new "Animals & Mythology" book, the second publication in the new LogoLounge Master Library series.

Like the existing (and continuing) LogoLounge book series, the new Master Library books will bring you exemplary logo design work from creatives from around the world. Each book in the Master Library series will focus on a very specific logo design category:

Initials and Crests

Animals and Mythology

Typography

People

Shapes and Symbols

Nature and Food

Arts and Culture

As with Rockport’s other books on logos, this series has the same inspirational draw, featuring over 3,000 logos. Constantly looking for fresh inspiration, designers can use this new series to take a more focused look at core logo applications. The Animals and Mythology book will be published in 2010.

September 2008 – The World's most comprehensive logo collection, LogoLounge.com recently finished its logo selections for its annual LogoLounge publication (due out in June 2009). This year’s publication received over 33,000 logos for consideration. Of those 33,000, only 2,000(6%) are accepted for publishing.

Thielen Designs’ Logo/masthead work for Militnt Publishing’s inaugural zine Flankstäk was among this year’s jury selections.

This years judges included Jamie Koval of VSA Partners, Von Glitschka of Glitschka Studios, Andreas Karl of Karl Design, Sarah Moffat of Turner Duckworth, Michelle Sonderegger of Design Ranch, Vince Frost of Frost Design, Bronwen Rautenbach of The Brand Union and Alex de Janosi of Lippincott.

Albuquerque, NM May 2008 – Fallout Boy and Spoon editorial identities designed by Thielen Designs for Hyperactive Music Magazine were selected by Stoltze Design studio for inclusion into Rockport's 1000 Music Graphics – A compilation of packaging, posters, and other sound solutions. The publication was released in May 2008 and can be purchased through Rockport or Amazon. Other contributers included Ames Brothers, Art Chantry design, Aesthetic Apparatus, Patent Pending, Sagmeister, Inc. and Sub Pop Records just to name a few.

 "This book offers designers a vast collection of inspiring and innovative graphic works form the world of music. The main emphasis is on music graphics including album/CD covers and inside spreads, packaging, posters, and other sales materials from the past decade.

Music makes the world go 'round, and great album designs generate sales for the record companies that back the artists. By showing diverse album graphics from the last decade, designers get a glimpse into what makes or breaks album sales and just how risky the content can be before it goes too far. Many designers hope to break into the music business by way of design, and this collection offers insight and inspiration for those venturing in. This book is a compendium of all types of graphically appealing album art, covering all kinds of music and music developers."–Rockport

Albuquerque, NM April 2008 – Business cards designed by and for Thielen Designs were selected by Sibley/Peteet design studio for inclusion into Rockport's The Best of Business Card Design 8. The publication was released in March 2008 and can be purchased through Rockport or Amazon.

"The Best of Business Card Design series features an innovative collection of the most current and best work by top designers worldwide. The "go-to" sourcebook for business card design inspiration, this volume contains no text--other than design credits--which provides for pages packed with business cards, showing front, back, and special elements and materials. This unrivaled resource is an essential identity and branding tool for professional designers, corporate executives, and in-house marketing departments."–Rockport

Albuquerque, NM March 7, 2008 - Despite narrowly missing best of show honors, Thielen Designs instead took home 4 golds and 2 silvers at this year's SouthWestminster Ad Show, more commonly known as the New Mexico Addy awards. The agency was also awarded a prestigious judge's pick, the nod notably coming from the Crispin Porter + Bogusky juror Kat Street (captured for posterity's sake via video)

Work for local clients Punk Rock Pizza (created in collaboration with Minneapolis-based freelance Copywriter Colin Corcoran), plumber Mike Harrington and Militnt Publishing, were all recognized in part because of their atypical communications strategies: honesty. "These are the kind of clients who aren't afraid to say who they really are or feel the need to apologize for it," said Creative Director Tony Thielen. "It leads to better work and ultimately, better results."

The win was an important one, demonstrating how smaller shops in the now thriving Albuquerque-area market are producing quality ideas for less that hold their own against larger and more-established firms such as McKee Wallwork Cleveland, 3 Advertising, Rick Johnson & Company, Vaughn Wedeen Creative, Esparza Advertising and Rome & Gold Creative.

(2007) The United Kingdom version of Reader's Digest featured our company Jack Russell in an article regarding the poisoning of dog food.

Don't worry, Lucy hasn't let the exposure go to her head. She'll still come running over, bouncing up and down, until you give her some attention. If you happen to have a tennis ball, a stuffed animal or better yet a real animal to chew on, you might just become her new BFF.

When asked why she chose to do a photo shoot for this article she replied, "It was an article about food, so I knew there would be a lot of free samples at the shoot. The most difficult part about this shoot was to stare into the camera with a bowl of food right under my nose."

Photography was taken by local photographer Chip Simons.

(2007) Several logos designed by Thielen Designs for Sunshine Café (Albuquerque NM) were selected by Studio Ink to be featured in Rockport's 1000 Restaurant, Bar & Café Graphics.

"Restaurants, bars, and cafés are some of the most competitive businesses in the world. Getting the marketing and branding right is essential for survival. This book provides a catalog of creative ideas for getting restaurant graphics right. This book offers designers the ultimate resource to jump start their creativity for their restaurant industry clients."–Rockport

(March, 2007) This year Thielen Designs received 2 Gold and 6 Silver Addy Awards for advertising & design excellence as selected by an esteemed panel of judges who came from top agencies like CP+B and The Richards Group.

Thielen Designs is proud to admit, as a small shop, we're giddy knowing we constantly end up as one of the top creative shops next to the local big boys such as McKee Wallwork Cleveland, 3, Rick Johnson & Company and Esparza Advertising.

(May, 2007) At the District judging of the American Advertising Federation Thielen Designs won an additional 2 Gold and 2 Silver Addy Awards.

The Distict Addys review work from Colorado, Arizona, Nevada, Utah and New Mexico. It's wonderful having our work judged side-by-side with companies like Crispin Porter + Bogusky, R&R Partners, and Cramer-Krasselt.

(December, 2006) We exploded this year with our cover design for Hyperactive Music Magazine, Soular "Ornate" & Spoon logo designs, The Art Center Design College Poker Vite and our corporate "$.02 worth" stationary all being accepted to represent the great work coming out of the Southwest region.

Other Southwest representatives included Vaughn Wedeen Creative, Cisneros Design, Santy Advertising, Ripe and Rome & Gold Creative.

(2006) Thielen Designs' logo work for Fallout Boy, Jason & The Argonauts, Spoon and Soular were selected for inclusion into LogoLounge 3 - one of the industries top selling design annuals. LogoLounge is an annual publication where 2,000 of the top international identities are selected for inclusion into the book.

One of the world's most respected advertising/design creative competitions, the One Show, recognizes Albuquerque's 3 and Thielen Designs for identity campaigns, along side shops from New York, London, Singapore, Montreal and Cape Town.

Albuquerque, NM (PRWEB) May 12, 2006 -- The One Show, one of the most respected international creative award shows, gave merit awards this week to Albuquerque advertising/design firms 3 and Thielen Designs, two of the city's newer creative shops. Winners were selected from nearly 17,000 total entries from over 55 countries, according to the One Show's website, www.oneclub.org.

The One Show is a competition judged by top creative leaders from around the world. Acceptance into the annual publication is considered a top career achievement in advertising and design circles.

3's award-winning design was for the agency's corporate identity package, which humorously indicates "3 things to know" about each employee and the agency itself, including tidbits such as "3 was almost called 12," "3 is the second smallest prime number," and "No one at 3 can really play golf."

Thielen Design's award-winning entry was also for its own corporate identity. It features a retail look that uses UPC-like codes and two-cent price stickers. The concept was based on the fact that the company is in the business of selling its ideas, just like any other business has to sell its own products or services.

"Branding happens at all levels, and a smart identity package allows a company to communicate its personality in a unique way," said Sam Maclay, creative director of 3.

"This recognition shows that high-caliber work is being done in New Mexico, and that big city shops aren't the only places to go for exciting ideas," said Tony Thielen, founder of Thielen Designs.